As we step into 2024, Search Engine Optimisation (SEO) is continuing to evolve at a rapid pace and its significance in day-to-day marketing practices cannot be overstated. Following the huge advancements in SEO after the imperative introduction of artificial intelligence capabilities in the previous year, along with significant Google updates, there was a great improvement in the quality of results. While the integration of AI into SEO practices is not going away anytime soon, there are a number of new developments, predictions and trends for SEO that you should be aware of before diving into your digital marketing efforts for the new year.
SEO is expected to move towards a more technological, user-centric and ethical approach, not only because of the involvement of AI, but also because of Google’s prioritization of Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T), which is advocating for more ethical and high-quality content.
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Opium Works is a subsidiary company of Digital Tree which is a proud member of Delphi Alliance in Cyprus.
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